Core Ideology

A common attribute of companies that are “built to last” is that they have an enduring Core Ideology that serves as a source of guidance and inspiration.

A core ideology has two parts:

  1. Core values, an organization’s guiding principles, and 
  2. Core purpose, an organization’s most fundamental reason for being.

Our Core Values

Serve the Client
Design Alaska is committed to our clients; we are committed to helping them achieve their goals, their dreams, by partnering with them on their projects. Design Alaska strives to understand the needs of each so that we can serve them better.

Support the Employee
Design Alaska is committed to our employees; we are committed to providing them with opportunities for personal and professional growth while working in a family friendly environment. A company succeeds only if its employees succeed; personally and professionally.

Strengthen the Community
Design Alaska is committed to our community; we are committed to partnering with the community to enhance those assets that make our community such a wonderful place to live and do business.

Our Core Purpose

Provide our Employees with a Rewarding Professional Experience.
What one finds to be a rewarding professional experience is going to be different for every employee and the experiences they find to be rewarding are going to change as they grow within their profession. Design Alaska's goal is to facilitate our employee’s pursuit of the professional experiences they find rewarding.


The core values that guide Design Alaska to this day were instilled by company founders Les Rogers and Bob Gray nearly 50 years ago. It’s the professionalism of our employees, their desire for satisfied clients, their respect for their fellow employee, their service to the community; in short it’s their alignment with our core values that will carry Design Alaska successfully into the future.

Measure

Henry